Every product we make is the result of a rigorous formulation process that I’ve developed during my 33 years in the dietary supplement business. It ensures that each final product provides an effective, affordable daily dose of safe active ingredients of guaranteed potency that really work, producing enduring benefits you can feel. Every part of the process is essential. They include:
1) Verified Safety: Proof of the non-toxic use in humans of all ingredients is verified first, including the absence of possible negative side-effects, especially if mixed with drugs, other supplements, foods, and/or allergens, to ensure complete safety
2) Strict Regulatory Compliance: Every formulation strictly complies with the spirit and the letter of all required government (FDA, FTC, etc.) laws, regulations, standards, and practices.
3) Structure/function Focus: Every product is formulated to effectively support the normal structures and functions of a healthy body, and not to treat, cure or prevent any disease or disorder.
4) Condition-specific Benefits: Products are formulated to help the body cope with a specific set of conditions or health concerns, often related to improved self-maintenance of particular organ systems, such as the eyes, the joints, the brain, the cardiovascular system, etc.
5) Thoroughly Researched: Only ingredients that have been researched thoroughly for many years by a broad cross-section of qualified independent investigators are considered.
6) Appreciation Of Traditional Use: Ingredients with a long, positive history of traditional use in folk medicine, compatible with the established body of scientific evidence, are preferred.
7) The Gold Standard Of Multiple Clinical Trials: Ultimately, solid proof of efficacy must rely on recent evidence from multiple controlled clinical trials by qualified, independent researchers. This is the “gold standard” that every final formula ideally should have.
8) Guaranteed Potency: These key ingredients must have active components that are measurable by repeatable testing standards and methods, so that the potency and effectiveness of every production batch can be guaranteed.
9) Balanced Synergy: Many of the best products combine just the right balance of several key ingredients that safely work better together, multiplying their combined benefits, so that the whole formula is greater in value than the sum of its parts.
10) Well-defined Effective Dose: It’s essential to use the optimal daily dosage of each component and to make sure that it's clearly explained, so that the consumer knows exactly how to keep getting the benefits.
11) Daily Convenience: The dosage form must be be convenient to use every day, because supplements work best when taken for long periods of time, so daily convenience is critical to long-term benefit.
12) Long-term Affordability: Although this may not seem like a strictly scientific factor in formulation, again, because the benefits of most supplements require consistent, long-term use, for many people its important that the effective daily dose is an bargain that they can afford long-term as well.
13) Continuous Improvement: Nutraceutical science is evolving rapidly. Significant research breakthroughs are happening with greater frequency. Every formula is a work-in-progress to be continuously updated and improved. This is the real value of using the latest, best-substantiated science.
Science Resource Links: To find out more about the scientific resources that I use to formulate my products, I invite you to click here for a list of links to these resources, so you can judge both their validity and their relevance to your health concerns for yourself.
| 
